NEW YORK (AP) — Anticipation for one of the fall’s likeliest bestsellers has been growing all year.

For months, Colleen Hoover’s millions of fans on TikTok, Instagram and elsewhere have been talking up and posting early excerpts from her novel “It Starts With Us.” By summer, the author’s sequel to her bestselling “It Ends With Us” had already reached the top 10 Amazon.com. It might have climbed higher but for competition from other Hoover novels, including “Ugly Love,” “Verity” and, of course, “It Ends With Us,” the dramatic tale of a love triangle and a woman’s endurance of domestic abuse that young TikTok users have embraced and helped make Hoover the country’s most popular fiction writer.

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