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Archive - Jan 28, 2011

Jim Koch: Sam Adams, Groundhog Day have ‘seasonality’ in common

January 28, 2011

Jim Koch, founder of The Boston Beer Company and brewer of Samuel Adams, said he hasn’t received any special advice for his upcoming visit to Punxsutawney for Groundhog Day.

Well, maybe one piece of advice.

“’Just bring some beer,’” he said Thursday. “That’s my role. They have their jobs, and I just need to bring the beer.”

Koch, who brewed his first batch of beer in his kitchen in the mid-80s with his great-grandfather’s recipe for Louis Koch Lager, will be inducted as an honorary member of the Inner Circle, and he will also be the guest speaker at the Groundhog Banquet.

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